Constance, Brazil’s largest self-shoes retail network, revolutionized footwear shopping through its innovative self-service retail model. Founded in 2003 in Belo Horizonte, the company has expanded to more than 360 stores across over 20 Brazilian states and collaborates with more than 1,200 multi-brand retailers, significantly extending its market reach. Its unique concept features in-store closets organized by shoe size and style, allowing customers to browse, try on, and select products independently, creating a more convenient and engaging shopping experience. To further enhance customer engagement and sales, Constance leveraged personalized marketing strategies that delivered tailored product recommendations and relevant communications. This customer-centric approach strengthened brand

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