CEX.IO uses Meltwater to streamline media outreach, improve social media monitoring, and reduce communications costs. Previously, the company relied on external PR agencies to distribute press releases, resulting in high costs and limited control over the process. By adopting Meltwater’s Newswire solution, CEX.IO gained the ability to create, customize, and distribute press releases directly, saving thousands of dollars annually while improving efficiency and flexibility. Meltwater’s support team also helped tailor the platform to the company’s specific requirements. In addition, the platform centralized social media monitoring and reporting for CEX.IO’s international communications and marketing teams, providing better visibility into online conversations, audience engagement, and brand p

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