Cricut uses Meltwater to expand and optimize its international influencer marketing program by connecting with highly engaged nano and micro influencers across global markets. As a brand operating in the visually driven arts and crafts industry, Cricut relies on creator content to inspire customers and demonstrate the possibilities of its products. However, its previous influencer marketing solution lacked support for localized contracts, payments, and recruitment of niche talent in different regions. Meltwater provided a centralized platform that enabled Cricut to recruit nano-level influencers with strong audience connections, localize influencer campaigns for greater participation, and improve management of international marketing efforts. By streamlining influencer discovery, collabora

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