Digital Business Lab (DBL), a social media and digital marketing agency, used Meltwater to streamline influencer marketing and maintain strong targeting and time-sensitive execution for its clients. When French perfume brand Bon Parfumeur entered the Hong Kong market, DBL was tasked with supporting its launch event and increasing brand visibility through key opinion leaders (KOLs). The challenge was identifying and engaging the most relevant influencers quickly and efficiently in a new market. By leveraging Meltwater’s Social Influencer tools, DBL accelerated the influencer discovery, evaluation, and activation process, allowing the team to make data-driven decisions and improve campaign effectiveness. The platform helped DBL enhance targeting accuracy, save time, and deliver stronger resu

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