This case study explores how EssilorLuxottica, a global leader in eyewear and vision care, strengthened its organic search strategy across a large portfolio of internationally recognized brands. Managing hundreds of thousands of webpages through a decentralized structure, multiple teams, and various agency partners created challenges in maintaining consistency, efficiency, and visibility. The organization needed a more centralized approach to coordinate SEO efforts, improve productivity, and gain better insight into website performance and technical health. Organic traffic was a key priority, making it essential to establish scalable processes and stronger governance across brands and markets. By consolidating search operations and improving website hygiene, content visibility, and perform

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