Filament uses Meltwater to build and scale influencer marketing programs for multiple brands, including clients in the agricultural industry where influencer marketing is often overlooked. The company needed a way to identify relevant influencers, manage partnerships, and measure campaign performance across diverse audiences and markets. Meltwater provided a centralized platform for influencer discovery, campaign management, analytics, and reporting, enabling Filament to efficiently track influencer activities and results at scale. Through data-driven influencer strategies, the agency generated more than $5 million in earned media value and reached approximately 5.8 million people. The platform helped Filament find authentic creators who could connect with niche audiences, improve campaign

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