Freo is a leading consumer finance platform that enables users across 1,200+ cities to pay, save, borrow, invest, and insure through a seamless digital experience. The company sought to expand its top-of-funnel audience, strengthen brand engagement, and reactivate previously registered users while increasing awareness of its growing portfolio of financial products. Key challenges included improving email engagement, achieving better inbox placement, establishing trust through personalized product recommendations, and revamping content strategies to encourage customer reactivation. To address these goals, Freo partnered with Netcore and implemented a targeted email reactivation strategy powered by personalization, relevant content, and data-driven customer segmentation. By delivering the ri

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