Gild Creative Group uses Meltwater to enhance and standardize its influencer marketing services by providing a comprehensive platform for influencer discovery, campaign management, performance monitoring, and reporting. As a marketing agency focused on authentic corporate storytelling, Gild needed an effective way to identify influencers whose values, audiences, and content aligned with client brands. Meltwater enables the agency to manage influencer campaigns through consistent processes, track performance metrics, and measure the impact of influencer partnerships from start to finish. By centralizing campaign data and analytics, the platform helps the agency make informed decisions, improve transparency, and deliver stronger results for clients. This full-service approach allows Gild Cre

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