HEINEKEN uses Meltwater to democratize insights, strengthen reputation monitoring, and modernize its communications strategy in the era of generative AI. Previously relying on external agencies primarily for crisis-focused brand monitoring, HEINEKEN sought to bring these capabilities in-house to improve scalability, efficiency, and access to real-time intelligence. By adopting Meltwater’s consumer intelligence, media intelligence, and social listening solutions, the company gained a centralized platform for monitoring brand perception, analyzing media coverage, tracking online conversations, and uncovering actionable consumer insights. This enables teams across the organization to access and use data more effectively, supporting informed decision-making and stronger collaboration. Through

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