Howard University uses Meltwater to consolidate its communications, media monitoring, and social media analytics into a single platform, enabling a more strategic and measurable approach to communications. Before adopting Meltwater, the university relied on multiple disconnected tools to distribute content, monitor media coverage, and assess performance, making it difficult to communicate impact and outcomes effectively to stakeholders. By implementing the Meltwater Suite, the Office of University Communications streamlined workflows, improved operational efficiency, and gained a comprehensive view of media and social engagement. The platform provides centralized reporting, real-time insights, and performance analytics that help the university measure and demonstrate the return on investme

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