LifeSpire of Virginia, a nonprofit serving senior adults since the 1940s, operates five retirement communities and the AgeSmart home-based service program across the state. With over 1,400 residents, it boasts a 97.5% occupancy rate—well above national averages of 87.9% for independent living and 85.1% for assisted living (per NIC). For Chief Marketing Officer Peter Robinson, measuring ROI shifted from traditional channels like newspapers, billboards, and TV to digital as they dominated. Marchex software provided precise call tracking and attribution across channels, delivering clear insights into marketing effectiveness, optimizing spend, and sustaining high occupancy through data-driven decisions.

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