Authority Brands, parent company of leading home service franchises with 1,900 locations worldwide, has grown through acquisitions since 2017 to offer comprehensive homeowner services from roofline to property line. Calls drive appointments for these service businesses, but as a global multi-brand parent, Authority Brands struggled to consistently evaluate call performance across all locations. Director of Call Center Operations Amie Spence noted the mounting challenges. Marchex software provided unified call tracking, AI-driven analytics, and performance scoring, delivering actionable insights, standardizing quality assurance, and optimizing conversions for enhanced efficiency across every brand and location.

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