LIV Golf uses Meltwater to gain real-time global media insights and strengthen its communications strategy as it expands within the highly visible and competitive world of professional golf. As a new league seeking to build global recognition, LIV Golf needed faster and more comprehensive visibility into how its brand, players, and events were being discussed across the media landscape. Previously relying on external agencies for media insights, the organization faced delays that limited responsiveness and decision-making. By bringing media analytics in-house with Meltwater, LIV Golf gained direct access to real-time media monitoring, social listening, and performance analytics. The platform enables the organization to track media coverage, measure audience sentiment, identify emerging tre

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