MaryRuth’s uses Meltwater to scale its affiliate and influencer marketing program in the highly competitive vitamins and supplements industry. Seeking greater visibility and more effective creator management, the company adopted Meltwater to streamline influencer recruitment, campaign tracking, performance measurement, and creator payments. The platform enabled MaryRuth’s to grow its influencer network to more than 1,000 creators while gaining detailed visibility into both micro- and macro-influencer performance. By leveraging data-driven insights and efficient campaign management tools, the brand was able to optimize partnerships, improve conversion rates, and build a highly scalable affiliate marketing strategy. The result was significant business growth, including the generation of eigh

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