NASCAR uses Meltwater to strengthen its media outreach, earned media monitoring, reporting, and communications strategy in a fast-moving global sports and entertainment environment. As the organization sought more effective ways to share its brand narrative and measure media impact, it needed a solution that could provide comprehensive visibility into media coverage, audience engagement, and communication performance. Meltwater’s media intelligence platform enables NASCAR to track earned media, monitor brand mentions, analyze media trends, and generate actionable insights that support strategic decision-making. By centralizing media monitoring and reporting, the platform helps the communications team optimize outreach efforts, evaluate campaign effectiveness, and better understand how audi

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