Pernod Ricard uses Meltwater to unify data, improve collaboration, and optimize marketing performance across its portfolio of more than 240 brands. The company leverages customized Campaign Tracker dashboards to measure campaign effectiveness through metrics such as sentiment, reach, engagement, and brand health. These insights help teams understand the impact of marketing activities, identify influential voices driving conversations, and make more informed decisions. Meltwater also enables automated and customized reporting tailored to leadership requirements, reducing manual effort and improving visibility across the organization. In addition, the platform helps monitor discussions related to environmental, social, and governance (ESG) initiatives across 26 markets, providing valuable in

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