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Case Study

How Pernod Ricard uses Meltwater to drive product innovation

How Pernod Ricard uses Meltwater to drive product innovation

How Pernod Ricard uses Meltwater to drive product innovation

Meltwater
Pages 1 Pages

Pernod Ricard uses Meltwater’s consumer insights solution to transform social data into actionable business intelligence aligned with both company-wide objectives and departmental needs. Beyond traditional brand tracking, the platform enables the company to analyze category trends, audience behaviors, and community-level conversations to better understand brand health and support product innovation. Pernod Ricard also leverages Meltwater to gain deeper and more consistent insights into consumer behavior by organizing social mentions according to consumption moments. This provides real-time visibility into which products are most popular during specific times of the day, seasons, or occasions. With these insights, the company can identify emerging trends, refine marketing strategies, improv

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