Radisson Hotel Group uses Meltwater to improve marketing efficiency, enhance influencer marketing, and make data-driven insights accessible across the organization. By adopting Meltwater’s media intelligence and influencer marketing solutions, the company created a more consistent and actionable approach to monitoring brand performance and measuring campaign impact. As influencer marketing became a key part of its strategy, Radisson leveraged Meltwater to identify suitable content creators, manage partnerships, track campaign results in real time, and connect marketing activities directly to business outcomes. The platform also helped streamline reporting processes, reducing reporting time by 33% each month and enabling teams to focus on higher-value activities. By democratizing access to

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