Red Havas, a global PR agency, uses Meltwater to help clients navigate an increasingly complex marketing environment where paid, earned, owned, and shared media channels are closely interconnected. Operating under its Merged Media model, Red Havas faced the challenge of managing fragmented data from multiple sources and delivering a unified view of brand performance. Meltwater provided an integrated platform that enabled the agency to collect, analyze, and interpret data across channels, helping clients make informed communication decisions. By consolidating insights and improving measurement capabilities, Red Havas strengthened its ability to demonstrate campaign impact, identify business opportunities, and drive new client growth. The partnership supports a more strategic, data-driven ap

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