The California NanoSystems Institute (CNSI) uses Meltwater to enhance its communications strategy by turning media and social intelligence into actionable insights that increase visibility and engagement. Seeking to connect groundbreaking research and startup innovation with relevant audiences, the CNSI communications team leverages Meltwater’s media relations and intelligence tools to identify the right journalists, build strategic media partnerships, and promote impactful stories more effectively. For example, when highlighting a startup developing advanced cancer detection and care technology, the team used targeted outreach to connect with reporters interested in science, entrepreneurship, and commercialization, resulting in valuable media opportunities. Meltwater also helps CNSI monit

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