Case Study
How The Jaunt uses Meltwater to build revenue boosting partnerships
The Jaunt uses Meltwater’s Explore and Klear platforms to better understand its audiences, identify growth opportunities, and strengthen influencer marketing efforts. Before adopting Meltwater, the company struggled to determine what was driving spikes in website traffic and sales. Using Explore’s social listening and analytics capabilities, The Jaunt analyzes conversations across multiple social channels through unlimited keyword searches, helping uncover audience interests, trending topics, and emerging opportunities. Advanced visualizations such as keyword clouds, hashtag analysis, and geographic insights enable the company to identify new customer segments and affiliate partnerships. Through Klear, The Jaunt also manages influencer marketing more effectively by discovering relevant cre
