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Case Study

How Zadig&Voltaire Reignited Shopper Interest with Bulk Retargeting During Commercial Events

How Zadig&Voltaire Reignited Shopper Interest with Bulk Retargeting During Commercial Events

How Zadig&Voltaire Reignited Shopper Interest with Bulk Retargeting During Commercial Events

SaleCycle
Pages 5 Pages

Zadig&Voltaire, a global luxury fashion brand established in 1997 by Thierry Gillier, crafts effortless, unique pieces embodying the French spirit of freedom, using stores for experimentation mirrored in its online presence. Partnering with SaleCycle since 2019, the forward-thinking brand pioneered Bulk Retargeting campaigns to reignite shopper interest during high-stakes commercial events. SaleCycle's solution enabled mass personalized outreach to abandoning luxury shoppers, delivering targeted incentives and urgency-driven messaging that dramatically boosted conversions, maximized event revenue opportunities, and transformed lapsed sessions into high-value purchases through intelligent, scalable retargeting.

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