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Case Study

Icelandair’s Around the Corner Festival Sells Out With 7,500 Attendees

Icelandair’s Around the Corner Festival Sells Out With 7,500 Attendees

Icelandair’s Around the Corner Festival Sells Out With 7,500 Attendees

Outfront Media
Pages 1 Pages

Icelandair promoted its three-day Around the Corner festival in Cambridge to increase awareness, consideration, and bookings among Boston-area travelers. High-impact static and full-motion digital placements created visibility from Boston to Cambridge and coincided with the Head of the Charles Regatta, reaching affluent residents, commuters, and visitors. Simple creative invited audiences to “Win a Free Trip to Iceland,” while QR codes supplied event details, enabled registration, and supported measurement. The festival sold out and attracted 7,500 attendees. The campaign also produced 1,781 QR-code scans and an organic social reach of 493,000. Icelandair reported improved brand perception, stronger transatlantic travel interest, greater consideration, and increased flight bookings.

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