Interior Define combined out-of-home and mobile advertising to promote the opening of its high-end custom furniture store in Dallas’s Knox-Henderson neighborhood. The campaign was designed to increase brand awareness, drive traffic to both the website and physical location, and measure consumer response through mobile analytics and QR codes. Proximity targeting and behavioral audience data helped reach likely furniture shoppers, while multiple creative executions showcased different product lines and customization options. The campaign delivered 214,837 impressions and generated 1,034 clicks. It also attributed 24 visits to the new store and achieved a click-through rate lift of 60% over the mobile-only benchmark, demonstrating measurable engagement around the retail launch.

Join for free to read