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Case Study

Jellysmack National Campaign Raises Awareness and Social Engagement

Jellysmack National Campaign Raises Awareness and Social Engagement

Jellysmack National Campaign Raises Awareness and Social Engagement

Outfront Media
Pages 1 Pages

Jellysmack launched its first national out-of-home campaign to introduce its creator-growth technology beyond the talent, media, and influencer industries. Large-format and street-level placements in New York City, Los Angeles, and San Francisco surrounded tastemakers, influencers, agents, and talent representatives in neighborhoods where they lived, dined, and socialized. The campaign quickly generated sightings and inquiries from customers, partners, and prospective clients, while bringing the brand’s creative to life at scale. Unaided awareness increased 23% among influencers and 42% among agents, and social engagement rose 75% during the campaign. Shortly afterward, Fast Company named Jellysmack the world’s most innovative company for video, and the work received a 2022 Gold Award.

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