JetBlue and Barclays used a multi-market out-of-home campaign to increase awareness and applications for their co-branded credit cards while remaining relevant during the pandemic. Highway units, major urban and suburban arteries, street furniture, and airport-terminal advertising reached travelers and JetBlue loyalists in Boston, New York City, and Miami-Fort Lauderdale. First- and third-party data shaped custom audience segments and accounted for changing travel patterns. A brand study found that exposure raised top-of-mind awareness by 33% and brand opinion by 9%. Among viewers, 36% recalled multiple card benefits, 80% reported a better opinion, 61% wanted more information, and 56% said the campaign encouraged a visit to JetBlue.com. The findings showed that the media improved both fami

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