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Case Study

Job Today Increases App Installs and Conversion with a New York Subway Campaign

Job Today Increases App Installs and Conversion with a New York Subway Campaign

Job Today Increases App Installs and Conversion with a New York Subway Campaign

Outfront Media
Pages 1 Pages

This case study describes how employment networking platform Job Today used New York City subway advertising to reach young professionals, job seekers, employers, and business owners. Static platform posters, in-car advertisements, and digital Liveboards appeared across selected neighborhoods, including placements developed with businesses already recruiting through the app. Simple creative positioned Job Today as a fast way to find work and earn additional income. During the first week, app installs increased by 80%, while the overall App Store conversion rate from page view to installation rose by 110%. Across the campaign and a two-week cooldown period, the effort generated 28,000 additional app installs. Job Today also reported broader improvements in brand awareness, performance marke

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