Keeps launched a bold New York City takeover to build trust, distinguish its hair-loss subscription service, and establish the company as a category leader. The campaign turned the city red through street-level and subway placements, including bus Kings, Headlights, interior subway cards, walls, and other high-frequency formats. Creative wordplay connected the Keeps name with the promise of helping customers keep their hair, while repeated exposure educated commuters about treatment access and remote physician support. Brand awareness increased 20%, with high-frequency formats such as Kings, Headlights, and interior subway media performing best. Keeps also reported a major increase in website traffic from neighborhoods where the out-of-home investment was concentrated.

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