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Case Study

Kotak Securities achieves 360% uplift in campaign conversions by implementing AMP emails during Diwali Muhurat Trading

Kotak Securities achieves 360% uplift in campaign conversions by implementing AMP emails during Diwali Muhurat Trading

Kotak Securities achieves 360% uplift in campaign conversions by implementing AMP emails during Diwali Muhurat Trading

Netcore
Pages 7 Pages

Kotak Securities, a leading financial services provider backed by the Kotak Group, serves over 5 million customers across India through an extensive network of branches and franchises. The company sought to increase customer participation and boost trading activity during the auspicious Diwali Muhurat Trading session, a highly significant event for investors. To achieve this, Kotak Securities partnered with Netcore and implemented AMP-powered emails that enabled customers to interact directly within their inboxes, creating a more engaging and seamless experience. By reducing friction in the customer journey and delivering targeted, interactive communications, the company improved customer response and encouraged more active trading participation. The personalized and action-oriented email

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