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Case Study

KPMG Federal Campaign Repositions the Firm as a Government Technology Provider

KPMG Federal Campaign Repositions the Firm as a Government Technology Provider

KPMG Federal Campaign Repositions the Firm as a Government Technology Provider

Outfront Media
Pages 1 Pages

KPMG Federal Advisory launched a three-year out-of-home and mobile program to expand awareness of its technology services among government decision-makers who primarily associated the firm with auditing. A four-month Washington, D.C., campaign layered exterior buses, digital Liveboards, bike-share media, and mobile advertising to saturate the market. Messaging focused on advisory capabilities for defense and federal healthcare agencies. Mobile geofencing extended the effort to satellite agencies and military installations across several states, while additional geofences amplified exposure throughout the D.C. metropolitan area. The campaign generated 2.8 million impressions, 7,500 clicks, and a 0.27% click-through rate, supporting KPMG’s longer-term repositioning as a federal technology pr

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