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Case Study

Lacoste Subway Campaign Lifts Brand Awareness and Product Sales

Lacoste Subway Campaign Lifts Brand Awareness and Product Sales

Lacoste Subway Campaign Lifts Brand Awareness and Product Sales

Outfront Media
Pages 1 Pages

Lacoste used its "Unexpected Encounters" campaign to modernize the premium brand's image and connect with younger, style-conscious audiences in New York City. Full-motion Liveboards and Triptychs dominated subway environments with creative centered on inclusion, cultural connection, freedom of movement, and people from different backgrounds. The campaign reinforced Lacoste's timeless identity while showing its relevance across generations and genders. It generated an average organic reach of 314,000 and an average view rate of 210,000, contributing to an 8% increase in brand awareness. Sales of the pink polo shirts shown in the ads rose 30%, while the promoted flip-flops sold out. The work also earned a 2023 Gold Award, demonstrating the commercial impact of distinctive transit creative.

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