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Case Study

Marketplace on a mission: Helping Blibli delight customers at scale

Marketplace on a mission: Helping Blibli delight customers at scale

Marketplace on a mission: Helping Blibli delight customers at scale

Botify
Pages 2 Pages

This case study highlights how Blibli, one of Indonesia’s leading e-commerce platforms, strengthened its organic search performance to support customer growth and engagement. Serving more than 34 million users and over 275,000 merchant partners, Blibli views organic search as a critical channel for building trust and connecting customers with products throughout the purchasing journey. To expand its reach and improve discoverability, the company focused on optimizing its website for organic search and search engine crawling. These efforts resulted in a 50% increase in pages indexed by Google, a 39% increase in pages crawled, and a 30% increase in organic transactions. By improving the accessibility and visibility of its content, Blibli enhanced traffic quality, customer engagement, and con

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