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McDonald’s Malaysia Achieves 3X Email Engagement with Netcore’s AI-Powered Email Platform

McDonald’s Malaysia Achieves 3X Email Engagement with Netcore’s AI-Powered Email Platform

McDonald’s Malaysia Achieves 3X Email Engagement with Netcore’s AI-Powered Email Platform

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McDonald’s Malaysia, part of the world’s leading quick-service restaurant brand, has built a strong presence in the country since 1982, serving over 9 million customers monthly through more than 370 restaurants nationwide. Seeking to maximize email marketing performance and improve customer engagement, the company partnered with Netcore and adopted its AI-powered Email Platform. By leveraging advanced capabilities such as Send Time Optimization (STO), data-driven personalization, and intelligent customer targeting, McDonald’s delivered emails at the most effective times for individual customers. This approach improved email relevance, increased open and interaction rates, and enabled more meaningful customer engagement. Through optimized email campaigns and AI-powered automation, McDonald’

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