Metropolitan Skin Clinic ran a three-month digital out-of-home and mobile campaign in Minneapolis–St. Paul to increase brand awareness, attract new patients, and drive two winter promotions. Audience planning focused on adults 18+, spa and beauty enthusiasts, cosmetic-procedure searchers, and high-income households. The campaign delivered an estimated 2.3 million digital impressions and 1.2 million mobile impressions through proximity, behavioral, and competitor-visitor retargeting. It generated 9,807 clicks, a 0.84% click-through rate, and 267 tracked visits. Botox Day sales increased 28% year over year, while the Winter Bundles promotion produced a 300% return on ad spend, equivalent to approximately four dollars in new sales for every advertising dollar invested.

Join for free to read