Case Study

Mobile View Rates Skyrocket While Cost per View Shrinks With YouTube Shorts Strategy for Thorogood

Mobile View Rates Skyrocket While Cost per View Shrinks With YouTube Shorts Strategy for Thorogood

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The ROI team at ROI Revolution audited competitors and content to craft a robust strategy, leveraging their SEO software to drive impressive results: 136.8% YoY increase in new users, 123.6% YoY surge in sessions, and a 5.73% YoY drop in bounce rate. By writing fresh articles spanning multiple product sets and routinely updating content for emerging trends, they operated as an extension of Thorogood®’s team. This approach built customer confidence for high-AOV purchases, accelerating acquisition and brand awareness through targeted, data-driven optimization.

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