Case Study
Mothercity Liquor achieves a striking 5X uplift in engagement using AI-powered recommendations on their website
Mothercity Liquor achieves a striking 5X uplift in engagement using AI-powered recommendations on their website
Mothercity Liquor, South Africa’s largest online liquor retailer, offers nationwide delivery and a wide selection of products across multiple categories and brands. With a team experienced in retail, distribution, events, restaurants, and bars, the company aimed to strengthen its digital presence, maximize revenue, and improve customer engagement and retention. To achieve these goals, Mothercity Liquor partnered with Netcore and implemented AI-powered product recommendations on its website as part of a broader omnichannel engagement strategy. By leveraging customer behavior and purchase insights, the platform delivered personalized recommendations that helped customers discover relevant products more easily. Combined with targeted communications delivered through the right channels at the
