Case Study
OneAZ Credit Union Always-On Campaign Raises Brand Awareness by 6%
OneAZ Credit Union developed an always-on out-of-home and mobile campaign to explain its member-owned model and reinforce its commitment to members' financial wellbeing. Static billboards near branches promoted rate-based products, while digital billboards supported general awareness and allowed messages to change with market conditions. Mobile ads delivered product-specific promotions and enabled store-visit measurement. The continuous presence kept OneAZ top of mind and supported direct response, including customers who visited a branch for an auto loan after seeing an advertised rate. Brand awareness increased 6% year over year, mobile activity produced more than 35 average monthly store visits, and the 0.53% click-through rate was 57% above the national benchmark, showing local engagem
