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Online Travel Giant, EaseMyTrip, Uplifts App Push Notification Delivery Rates by 40% with Netcore’s Smart Push

Online Travel Giant, EaseMyTrip, Uplifts App Push Notification Delivery Rates by 40% with Netcore’s Smart Push

Online Travel Giant, EaseMyTrip, Uplifts App Push Notification Delivery Rates by 40% with Netcore’s Smart Push

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9 Pages

EaseMyTrip, a leading Indian online travel company founded in 2008, provides services such as flight bookings, hotel reservations, holiday packages, bus bookings, and white-label travel solutions through its website and mobile application. As its customer base grew, the company faced challenges with low app push notification delivery rates caused by users opting out of notifications, connectivity issues with Google Cloud Messaging (GCM) and Firebase Cloud Messaging (FCM), and restrictions imposed by certain device manufacturers on background processes. These limitations affected customer engagement and the effectiveness of mobile communication campaigns. To address these issues, EaseMyTrip implemented Netcore’s Smart Push solution, which enhanced push notification delivery performance and

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