Orange County Animal Services used digital billboards in Orlando to spotlight two long-term shelter residents, Davey and Cano, and help them find permanent homes. Although the organization had previously used out-of-home advertising, this marked its first campaign focused on specific animals in need of adoption. Digital flexibility also allowed the shelter to rotate other public-service messages, including reminders to report animal cruelty and requests for foster caregivers for neonatal kittens requiring bottle-feeding. OCAS extended the campaign by sharing images of the billboards on social media, amplifying the adoption message beyond the physical displays. The activation attracted attention from local television media, including a Fox 35 story and video. The case study also reported th

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