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Case Study

Palm Beach County Victim Services Campaign Delivers 970,255 Impressions

Palm Beach County Victim Services Campaign Delivers 970,255 Impressions

Palm Beach County Victim Services Campaign Delivers 970,255 Impressions

Outfront Media
Pages 1 Pages

Palm Beach County Victim Services combined transit, billboard, and mobile advertising to share critical information with residents who might need assistance. The multimedia strategy was designed to generate broad awareness, create repeated exposure across several formats, and encourage people to visit the organization’s website for support resources. Mobile placements reinforced the outdoor messaging and provided a measurable path to additional information. The campaign delivered 970,255 impressions and generated 1,029 clicks, producing a 0.11% click-through rate. Its performance was reported as 43% above the relevant benchmark. Attribution also identified 225 visits, showing that the coordinated media mix successfully extended the reach of the public-service message and encouraged meaning

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