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Case Study

Payflex Boosts Engagement: 21% Open Rates and 26% CTOR with Netcore’s Lifecycle-Driven Inactive User Reactivation

Payflex Boosts Engagement: 21% Open Rates and 26% CTOR with Netcore’s Lifecycle-Driven Inactive User Reactivation

Payflex Boosts Engagement: 21% Open Rates and 26% CTOR with Netcore’s Lifecycle-Driven Inactive User Reactivation

Netcore
Pages 11 Pages

Payflex, a leading South African Buy Now, Pay Later (BNPL) platform founded in 2019, serves more than 400,000 monthly website visitors and over 50,000 app users by enabling shoppers to split purchases into four interest-free installments. As the business grew, it faced challenges including limited customer journey capabilities, basic segmentation, lack of behavior-based automation, inefficient manual campaign scheduling, and difficulties delivering personalized experiences at scale. To address these issues, Payflex partnered with Netcore and implemented a lifecycle-driven inactive user reactivation strategy powered by advanced segmentation, automated customer journeys, and personalized engagement. By delivering relevant communications based on customer behavior and lifecycle stages, Payfle

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