Prudential Center used a rapid digital out-of-home campaign to promote presale tickets for the Eagles' "The Long Goodbye" tour after the arena became one of the first 13 host venues. With little lead time, the team activated ads through Digital Direct across 56 digital billboards in targeted areas of New Jersey. The flexible system allowed the campaign to launch quickly and build awareness during the critical sales window. In only nine days, the billboards delivered more than 6 million impressions. Midway through the campaign, the arena's entertainment marketing team reported that the show was nearly sold out. The strong response led Prudential Center to launch another digital network campaign for a second Eagles performance, expanding the next effort into the Philadelphia market as well.

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