Ro Telehealth used New York City subway and commuter rail advertising to introduce its direct-to-patient healthcare services and normalize conversations about men's health. The campaign addressed topics often treated as taboo, presenting accessible treatment options in public spaces where millions of New Yorkers could encounter the message. As Ro expanded its products and services over six years, transit remained a central channel for awareness and sales. According to co-founder and CEO Zachariah Reitano, prominent subway placements helped take sales from zero to $1 million in one month. The campaign showed how direct, stigma-reducing health communication, repeated across a familiar transit environment, could build awareness, encourage action, and accelerate early revenue growth at scale.

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