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Case Study

Sam Aguiar Builds Brand Awareness with Positive, Trust-Focused Out-of-Home Messaging

Sam Aguiar Builds Brand Awareness with Positive, Trust-Focused Out-of-Home Messaging

Sam Aguiar Builds Brand Awareness with Positive, Trust-Focused Out-of-Home Messaging

Outfront Media
Pages 1 Pages

This case study explains how injury lawyer Sam Aguiar moved away from traditional legal advertising centered on accidents and lawsuits. Instead, the campaign used positive, reassuring messages designed to build trust, strengthen recognition, and show potential clients they would be treated as more than a case number. A short-term winter blitz added 10 static bulletins and Digital Direct Advertising to the firm’s year-round coverage, with each billboard featuring a unique motivational tagline. The campaign generated 59 million static bulletin impressions and more than three million digital impressions. Strong public response and increased contacts led Sam Aguiar to add eight more billboard units, confirming the value of hopeful creative in a crowded legal market.

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