Sand Valley used an immersive Metra station campaign to present its four-season resort, luxury amenities, and real estate opportunities to affluent Chicagoland audiences. Twenty-three backlit dioramas filled the station with striking images of its award-winning golf, lodging, dining, tennis, wellness, and outdoor experiences. Clear calls to action and QR codes encouraged commuters to explore the resort online. Once the campaign launched, year-over-year traffic to both campaign websites doubled. The Elemental Wellness Retreat page became one of the three most viewed pages, while the winter schedule became the most visited. Increased QR engagement also contributed to more real estate leads, mailing-list contacts, reservations, and overall digital activity. All stated goals were exceeded.

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