Slenders Footcare & Cosmetics, a leading Dutch wholesaler in the beauty and pedicure industry, partnered with Adomatiq to improve Google Ads efficiency and scale profitability. The strategy focused on rebuilding the conversion funnel, implementing Performance Max campaigns, retargeting audiences, and cross-selling complementary products across its 10,000+ product catalog. Campaigns were optimized around high-converting categories and stronger audience segmentation to improve customer retention and lower acquisition costs. Within 3 months, ROAS increased from 14.64 to 18.70 (+28%), CTR improved from 9.99% to 11.14%, and cost per conversion dropped by 27%, creating a stronger and more scalable acquisition system for the brand.

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