Scaling Clean Water E-Commerce Through Meta Funnel Optimization
Scaling Clean Water E-Commerce Through Meta Funnel Optimization
10 PagesVattenfilterkannor.se, a Swedish e-commerce brand selling ZeroWater® filtration systems, struggled with high acquisition costs, weak retention, and low ROAS despite offering premium water purification products. The strategy focused on building a full Meta sales funnel using retargeting, dynamic ads, and audience segmentation to improve conversion rates and reduce CPMs. Campaigns also promoted cross-selling opportunities and customer community building to increase lifetime value. Within 3 months, ROAS increased by 564%, cost per order dropped by 63%, and CTR improved by 254%, creating a scalable and profitable acquisition system.
