Stockholms Klänningsfabrik, a Swedish fashion brand, struggled with inefficient budget allocation, weak audience segmentation, and rising acquisition costs before restructuring its Meta advertising system. The strategy focused on separating retargeting, lookalike, and cold audiences while reallocating budgets toward the best-performing campaigns. Multiple Meta campaign objectives and creative formats were tested to improve efficiency and better align messaging with customer intent. Funnel optimization and structured audience targeting significantly improved performance despite challenging market conditions and strong fast-fashion competition. Within 3 months, ROAS increased by over 511%, purchases grew by 406%, and cost per purchase decreased by 73%.

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