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Case Study

Snowflake Campaign Generates 230,000 Social Media Impressions

Snowflake Campaign Generates 230,000 Social Media Impressions

Snowflake Campaign Generates 230,000 Social Media Impressions

Outfront Media
Pages 1 Pages

Snowflake used out-of-home advertising to remain visible among technology and business audiences while promoting its Data Cloud platform. A prominent bulletin along heavily traveled U.S. 101 reached Silicon Valley commuters and business travelers arriving from San Francisco International Airport. The February creative highlighted Snowflake’s customer success with Bumble through the playful message “Officially data-ing, swipe right faster in the Data Cloud.” Designed to connect roadside exposure with online conversation, the campaign generated more than 230,000 additional social media impressions and 7,000 engagements across Instagram, LinkedIn, and Twitter. The strong increase in social interaction demonstrated how timely creative and strategic placement could extend the impact of an out-o

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