This case study explains how phone-charging startup Swippitt launched its first out-of-home campaign along Interstate 10 during the Coachella and Stagecoach festival season. The placement reached digitally engaged travelers at a moment when staying connected was especially important. Creative featuring festivalgoers and the message “Power your phone in 2 seconds” clearly communicated the product’s benefit, while a LinkedIn promotion encouraged people to find and share the billboard for a chance to win a Swippitt system. Compared with campaigns that did not use out-of-home media, the effort delivered 125% more impressions, reduced the cost of achieving results by 72%, and lowered cost per click by 70%. Swippitt credited the campaign with validating its target audience’s need and building me

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